Three
generations.
The Old World
It starts with an uncle who still works the way goldsmiths did a century ago. Carving wax models by hand under a single lamp. Casting in a crucible he's used for thirty years. Setting stones with tools older than most of his apprentices. He doesn't use CAD. He doesn't need to. His hands remember what the software is still trying to learn.
On the other side of the family — one of the largest wholesale jewelry operations in Canada. Not a boutique. Not a brand. The kind of business that supplies the businesses. The one the retailers call when they need volume, when they need it right, and when they need to trust the assay. For over fifty years, this operation has moved gold at a scale that most consumer brands will never understand.
We grew up between these two worlds. The craftsman's bench and the wholesaler's vault. We watched our uncle turn raw metal into art, and we watched the family move tonnage across borders. We learned what gold costs — actually costs — before we learned what retail meant.
The Markup Is the Mystery
Gold is a commodity. It trades around the clock on live markets, and there's nothing mysterious about what it costs. And yet the jewelry industry has been built on that mystery — hiding margins behind "retail price" and hoping you don't ask questions. The typical markup? Eight to twelve times what the gold is worth.
We've consulted for some of the biggest names in hip-hop jewelry. We've seen the invoices. We know what a Cuban link costs to cast, finish, and ship. And we know what it sells for in a display case on Fifth Avenue or in a music video. The gap is obscene.
So we did something our family has never done before: we went direct. Same gold. Same foundries. Same quality our wholesale clients demand. But sold to you at wholesale-adjacent pricing, with the full cost breakdown visible on every product page.
The Ferryman's Code
Radical Transparency
We show you the weight, the karat, and how our pricing works. No hidden margins, no mystery markups. You see what you're paying for.
Solid & Hollow Gold
Solid for investment and longevity. Hollow for lighter everyday wear. Both are real karat gold — no plating, no gold-fill, no imitations. Choose the construction that suits you.
Wholesale Pricing
We price based on our wholesale cost — not retail markups. Our family buys gold at prices most brands can't access. That advantage goes directly to you.
Wholesale Heritage
Fifty years of wholesale relationships built on trust and volume. The same supply chain that serves retailers now serves you.
Direct to You
No wholesalers. No department stores. No middlemen adding their cut. From our family's network to your door.
Tested & Certified
Every piece is weighed and tested multiple times to meet or exceed the stamped karat weight. Old-school diligence, no shortcuts.
Crossing the Border
We've spent fifty years building one of Canada's most trusted wholesale gold operations. Now we're taking that knowledge — and those prices — south. Styx is how our family enters the American market: not as another luxury brand, but as the source.
We don't need to convince you gold is valuable. You already know. We just need to show you what it should actually cost.
We're real people who know gold. Ask us anything — about a piece, about pricing, about how chains are made. We'll give you a straight answer.